NBA: Not Just Sports But Now Invades Project Runway


Nowadays, everyone wants to be in and know what’s latest in the fashion industry. Not just ladies wants to do this but also men are into it now.

The most stylish and coolest men in the planet are probably in sports especially basketball.  Loaded with swag, cool confident NBA players now appear catwalk-ready, whether they’re checking in for their pre-game walk-through, chillin’ away from the court, or doing business outside of the playing arena.

Credit the A-List look on NBA players to a dress code instituted in 2005 by then National Basketball Association Commissioner David Stern who felt that players should wear a ‘business casual’ attire every time they ‘engaged in a team or league business.

In 2006 LeBron James appointed stylist Rachel Johnson to take over his work wardrobe and made even bigger waves off the court. Those with wilder tastes – like Dwayne Wade, who started the revolution of ultra colorful basketball socks with fun designs – have gained their own cult following.

Today, the NBA’s pre-game and post game routines are as watched as the games themselves – mainly because that’s where one sees star players coming or going,dressed to the nines or sporting the most desirable smart casual duds while they sport Dre headphones and listen to music that pumps them up for the game.

NBA players have developed their own styles like Russell Westbook’s polka-dot dress shirts and eyeglasses without any glass; LeBron James’ bowler hats, Melo Anthony’s trench coats, Dwyane Wade’s scarves, and Amare’ Stoudemire’s Italian-made suits. And some of the best NBA looks than from the NBA Store

Recently, the fashion reality television series Project Runway Philippines, the Philippine adaptation of Project Runway produced by Solar Entertainment and Unitel Productions took the style and fashion swag of the NBA to a whole new level.

NBA Philippines Country Manager Carlo Singson

NBA Philippines Country Manager Carlo Singson

Last Sunday, August 16, Filipino designers competed on the show by creating a fashion look from items available in the NBA Store at the Glorietta.

Gilas Pilipinas’ forward Gabe Norwood, one of the acknowledged more fashionable players in Philippine basketball, was one of the judges ascompeting young designers put their own twist to NBA jerseys, shirts, shorts, shoes and accessories.

If you missed this cool basketball edition of Project Runway; watch NBA-style by catching the replays on:

  • ETC on Tuesday, August 18 on EtC at 7-8 a.m. and 2-3 p.m.
  • Wednesday, August 19 from 10-11 p.m.
  • Thursday, August 20 from 3-4 a.m., 10-11 a.m. and 5-6 p.m.
  • Saturday, August 22 from 1-2 p.m.
  • Sunday, August 23 from 8-9 a.m.

Fresh episodes of Project Runway run every Sunday from 7 to 8 p.m.


  1. Well sports and fashion really works together. As far as I can remember, it is Michael Jordan who introduces NBA into fashion industry. When Michael Jordan introduces NIKE shoes, whoaw…the feedback was so great! Now, this time it works awesomely cool, especially to those who are hook in NBA sports and at the same time loves fashion.

  2. I’m not watching this show but it seems like many people especially girls love this kind of show.

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